Atrax Group’s decades-long business relationship with China has been recognised with a category award and the supreme award, at the recent 2024 Yili Group New Zealand-China Trade Association (NZCTA) China Business Awards gala dinner in Auckland.
Atrax Group won the Comvita Award for Innovation in Business between China and New Zealand. It was also crowned with the Supreme Winner Award.
Kevin Maurice, Atrax Group’s founder and managing director, says the awards crown more than three decades of doing business in China and with Chinese partners.
“We have been doing business in and with China for over 34 years. Atrax manufactures and supplies baggage and cargo scales, and weighing, measuring and control equipment for international and domestic airport and logistics clients around the world. Our business relationship with China is crucial to our global operation.
“Today, our scales and systems are used every day in airports in over 160 countries and territories, including airports in all four of China’s Municipalities, and all except one of its Provinces. We have a regional sales and support office in Shanghai, and we manufacture and source product in Guangdong.
“It takes an entire team, and partners, to build a successful business – and these awards pay tribute to the consistent hard work and continued dedication to maintaining and further developing a solid, productive and mutually beneficial relationship with our Chinese counterparts,” Maurice said.
The NZCTA China Business Awards are held every two years to recognise the efforts of companies doing business between New Zealand and China.
Find out more about the 2024 Yili Group New Zealand-China Trade Association (NZCTA) China Business Awards here.
Note: in the group photo above, Atrax team representatives celebrate the Innovation Category and Supreme Awards, (from left to right): Gary Brown, Phil Norman, Sir Ken Stevens, Christine Liu, David Milne, Andrew McKenzie, Gregory Walker, Kevin Maurice, Geoffrey Maurice, Mr Li Zhiqiang (Regional Director, Yili Group New Zealand and Australia), Hon. Melissa Lee (Minister of Economic Development), John Cochrane (NZCTA Chair).
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About Atrax Group
New Zealand-owned Atrax Group is the largest manufacturer of industrial scales and supporting software solutions in the Southern Hemisphere. For over 35 years, Atrax has been a world leader in the design, manufacture, integration and support of industrial weighing, measurement and related control systems for the airport and logistics industries. Over 800 airports and more than three million people in over 160 countries and territories use Atrax products and systems every day.
The Weightrax division of Atrax Group is a leading manufacturer, supplier and integrator of industrial weighing scales, systems and automation equipment for the transport and logistics industries.
Weightrax provides industrial weighing and control systems hardware, software, calibration and services to the New Zealand and Australian markets. Within the transport and logistics industries, focus is on the waste management and quarry & mining sectors, ports, and agriculture. Around 50% of New Zealand Councils use Weightrax.
In 2023, Atrax Group expanded into the South Island of New Zealand following a merger with specialist weighing and scale products company MacWay Scales. Alongside offering industrial weighing and scale products, custom build solutions, repair service contracts, and accredited trade calibrations that complement our core offerings, MacWay, now trading as Atrax South Island Limited, specialises in supplying and supporting marine motion-compensated scales and processing equipment for the fishing and food industries.
Atrax Group’s worldwide head office is in Auckland, New Zealand. The Atrax South Island branch office and support centre is based in Rolleston. Internationally, Atrax Group has a branch office in Kuala Lumpur in Malaysia, and a presence in Melbourne, Australia, and Shanghai, China.